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We are on a journey to make our business more sustainable. To achieve this, we have appointed our own Sass & Belle Sustainability Committee with the aim to drive initiatives that will improve our working practices and ensure we constantly review our company policies.

As a part of this journey, we are focussing on new ways to reduce plastic in our products, through thoughtful design and the sourcing of innovative materials, and at the same time to reduce unnecessary plastic and waste throughout our supply chain.


We are committed to introducing more sustainable materials and plastic-free products into our collections going forwards, maintaining the highest compliance standards on our products, and to giving more information about materials, to help our customers understand our products, and make informed purchasing decisions. 

Sustainable and available now!
Discover just a selection of current products that will appeal to environmentally conscious consumers.

Lunch and storage bags made from recycled plastic bottles


Cushions and throws recycled from post-industrial textile waste


Carpets & baskets made from jute, a fast-growing natural material that does not require the use of pesticides or fertilisers and is fully biodegradable.


Baskets made from seagrass, a fast growing and biodegradable material


Cutlery and plates made from solid bamboo, a fast-growing plant that does not require the use of pesticides or fertilisers and is harvested from a sustainable supply source


Stainless steel water bottles for replacing single-use plastic alternatives

Glass water bottles for replacing single-use plastic alternatives

*body is recyclable, contains some plastic components in the lid

Ceramic travel coffee cups with silicone seal to replace single-use coffee cups

From factory to front door 

After being designed in our London studios, our products are then manufactured all over the world. To reduce our carbon footprint, we opt to use sea freight and consolidate all containers for efficient shipping, avoiding air freight when possible.

From supplier to warehouse

It is a challenge to package fragile items effectively for long distance travel, and many of our suppliers currently use plastic bubble wrap and polystyrene to ensure maximum protection of products. We are currently auditing all our supplier packaging to remove plastic wherever possible along the supply chain, working closely with suppliers to source recyclable and biodegradable materials to replace plastic-based packaging. 

Not all these solutions are readily available in the countries we work with, but we are carrying out our own research and working with our suppliers to find new initiatives and alternatives. 

As a recent example we have re-designed the packaging of our bestselling LED night lights, which will now be used for all other night lights going forward. These were originally supplied in PVC packaging, and now come in a decorative and recyclable Sass & Belle cardboard box, making the product more giftable and better protected, while also reducing plastic use.

Improving packaging is very much a work in progress, and changes will filter through to our customers as old stock is replaced with new, but we are committed to adopting new packaging practices as swiftly as possible, and to researching the availability of new materials to achieve this goal.

From warehouse to customer

Once goods have arrived from our supplier into our Distribution Centre, we then face the challenge of delivering out to our customers, constantly balancing the excessive use of packaging with the risk of the product arriving broken. If the item arrives broken this can have a far larger impact on the environment and would be counter-productive to our aims.
Our products can vary from large awkward shaped objects to small fragile items, and our aim is to deliver our products in as few boxes as possible.  At times this means that a large box is needed to accommodate the dimensions of one particular product but leaves an area of void space and requirement for additional packing materials.  

Finding solutions
To ensure we can re-use or recycle all original product boxes, we are taking the following steps:

All dispatched orders will be packed in recycled cardboard and we will always re-purpose supplier boxes if they are in a usable condition.

To find a purpose for all unusable boxes, we have invested in a shredder at our Distribution Centre. This equipment then creates additional packaging material which is used for void filler where applicable, instead of bubble wrap or other protective plastic.   

In addition to this, we have also switched from wasteful plastic tape to recyclable paper packing tape to seal up all boxes dispatched from our UK warehouse.


We are introducing a new system of symbols to draw attention to material qualities and manufacturing processes, including plastic free, food safe, recycled, recyclable, and biodegradable to help keep our customers informed in their buying choices – keep your eyes peeled for updates on our website coming soon.

We'd love to chat more and hear your feedback and ideas on our Sustainability Mission!



We are excited to launch our Zero Waste Kitchen Collection for AW20. Working towards and encouraging a zero-waste kitchen with sustainable style and considered consumption. Going back to basics with minimalistic designs and long-lasting materials. From brilliant bamboo alternatives to wonderful everyday re-usables, this collection brings planet-friendly materials to the convenience of daily tasks and activities.

The collection includes bamboo straws with a natural coir cleaning brush, re-usable bamboo cutlery, re-usable organic cotton produce bags, biodegradable and plastic-free kitchen cleaning brushes, metal tea strainers, a stainless steel travel cup with bamboo lid, and glass kitchen storage jars with bamboo lids.

In addition to this, you can also find our wider homeware selection, interior accessories made from recycled yarns and bamboo, such as jewellery boxes, cushions, throws and baskets.